The mobile gaming industry continues to grow exponentially in 2025, attracting millions of players worldwide. Among these, certain games not only entertain but also offer profitable opportunities for players, streamers, and content creators. Understanding which mobile games have the highest monthly active users (MAU) is crucial for anyone looking to profit from gameplay, whether through streaming, esports, affiliate marketing, or in-game trading.
This comprehensive guide explores the top mobile games with the most MAU, their monetization potential, strategies to profit, and tips to maximize earnings.
What Are Monthly Active Users (MAU) in Mobile Games?
Monthly Active Users (MAU) is a metric that measures the number of unique users who engage with a mobile game within a 30-day period. MAU is a critical metric for:
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Game developers to measure growth
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Advertisers to evaluate reach
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Content creators and marketers to identify profitable games
High MAU indicates an engaged community, larger audiences for content monetization, and greater opportunities for in-game profit.
Why MAU Matters for Profitability
Monetizing mobile games depends on user engagement and visibility. Games with high MAU provide multiple income avenues:
1. In-Game Trading
Many high-MAU games feature virtual economies where players can buy, sell, or trade rare items for profit.
2. Streaming and Content Creation
Games with large user bases attract viewers on platforms like YouTube, Twitch, or TikTok, allowing creators to earn from ads, sponsorships, and donations.
3. Competitive Play and Esports
High-MAU games often host tournaments with cash prizes, giving skilled players the chance to earn professionally.
4. Affiliate Marketing
Games with large audiences offer affiliate programs where users can promote downloads and in-game purchases for commissions.
5. Virtual Item Investment
Some mobile games enable profitable trading of skins, cards, or currencies that appreciate in value over time.
Top Mobile Games With the Most Monthly Active Users in 2025
1. PUBG Mobile / Battlegrounds Mobile India (BGMI)
MAU: Over 100 million globally
Platforms: Android, iOS
Profit Opportunities: Esports tournaments, streaming, in-game item trading
PUBG Mobile and its Indian variant BGMI remain dominant due to competitive gameplay and consistent updates. Players can profit by participating in tournaments, streaming gameplay, or selling cosmetic items and accounts legally through authorized platforms.
Tips to Maximize Earnings:
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Join official esports leagues and competitions
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Stream high-skill gameplay with commentary
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Focus on popular skins or in-demand in-game items
2. Genshin Impact
MAU: Over 60 million globally
Platforms: Android, iOS
Genshin Impact’s open-world RPG offers multiple monetization opportunities. With gacha mechanics and collectibles, players can profit through guides, walkthroughs, and account trading (following legal and platform rules).
Profit Methods:
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Streaming high-tier characters and achievements
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Selling guides and tutorials for rare character pulls
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Participating in sponsored content or affiliate programs
Tips:
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Build an audience focused on tips, guides, and event updates
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Highlight free-to-play strategies to attract viewers
3. Roblox
MAU: Over 50 million globally
Platforms: Android, iOS
Roblox is a game creation platform where users can design games, sell virtual items, and monetize experiences. Its large MAU ensures opportunities for user-generated content creators.
Profit Methods:
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Developing popular mini-games within Roblox
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Selling in-game items or skins
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Creating tutorials and guides for beginners
Tips:
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Focus on trending game genres within Roblox
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Leverage Roblox’s virtual currency (Robux) for conversions to real money
4. Coin Master
MAU: 45 million globally
Platforms: Android, iOS
Coin Master combines slot machine mechanics with town-building and PvP attacks. Users can profit through affiliate marketing, tips, or trading in-game currencies.
Profit Methods:
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Monetizing Coin Master tips and walkthroughs on YouTube
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Promoting in-game purchases via referral programs
Tips:
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Focus on daily spin strategies and bonus guides
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Build content around events and rare item hunts
5. Clash of Clans
MAU: 40 million globally
Platforms: Android, iOS
Clash of Clans has a massive, active community and competitive gameplay. Players can profit by sharing strategies, streaming clan wars, and hosting tournaments.
Profit Methods:
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Streaming high-level gameplay
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Selling accounts or guides for rare troops and layouts
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Affiliate marketing through in-game content
Tips:
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Target new updates for high traffic
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Collaborate with other top players to increase exposure
6. Call of Duty: Mobile
MAU: 35 million globally
Platforms: Android, iOS
Call of Duty: Mobile combines FPS gameplay with esports potential. High MAU creates opportunities for professional play, streaming, and item-based trading.
Profit Methods:
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Participate in competitive leagues
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Stream gameplay on Twitch or YouTube
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Monetize in-game cosmetics or weapon skins
Tips:
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Focus on skill-based tutorials and map guides
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Engage in seasonal events for viewer interest
7. Free Fire / Free Fire Max
MAU: 30 million globally
Platforms: Android, iOS
Free Fire and its Max variant remain popular in regions with lower-spec devices. Players can profit from content creation, tournaments, and in-game promotions.
Profit Methods:
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Streaming daily gameplay and tournaments
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Selling strategies, accounts, or guides
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Participating in brand partnerships
Tips:
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Highlight mobile-friendly strategies
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Focus on high-demand skins and bundles
8. Among Us
MAU: 25 million globally
Platforms: Android, iOS
Among Us offers social deduction gameplay. While smaller than some competitors, its community-driven content creates monetization opportunities.
Profit Methods:
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Streaming group play and private sessions
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Creating tutorials for strategy and role-playing
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Collaborating with brands or gaming communities
Tips:
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Organize themed games for high engagement
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Focus on humor and interactive content for viewers
Summary Table: Top Mobile Games With Highest Monthly Active Users
| Game | MAU | Platform | Profit Opportunities | Monetization Tips |
|---|---|---|---|---|
| PUBG Mobile / BGMI | 100M+ | Android, iOS | Esports, streaming, item trading | Stream tournaments, sell skins, build audience |
| Genshin Impact | 60M+ | Android, iOS | Guides, streaming, account trading | Focus on gacha pulls and tutorials |
| Roblox | 50M+ | Android, iOS | Game creation, item sales | Develop popular mini-games, tutorial content |
| Coin Master | 45M+ | Android, iOS | Streaming, affiliate marketing | Daily spins, rare item guides |
| Clash of Clans | 40M+ | Android, iOS | Streaming, clan wars, guides | New updates, collaborations |
| Call of Duty: Mobile | 35M+ | Android, iOS | Esports, streaming, skin trading | Skill-based tutorials, seasonal events |
| Free Fire / Free Fire Max | 30M+ | Android, iOS | Streaming, tournaments, guides | Focus on mobile-friendly strategies |
| Among Us | 25M+ | Android, iOS | Streaming, tutorials | Interactive gameplay, themed sessions |
How to Profit From High-MAU Mobile Games
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Identify Popular Games With High Engagement: Focus on games with large communities.
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Create Valuable Content: Tutorials, tips, and event coverage attract viewers.
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Stream on Multiple Platforms: YouTube, Twitch, and TikTok offer different revenue streams.
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Leverage Affiliate Marketing: Promote in-game purchases or related products.
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Participate in Tournaments: Competitive events often feature cash prizes.
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Engage With Communities: Join Discord servers or social media groups to increase visibility.
Frequently Asked Questions (FAQs)
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What are monthly active users (MAU) in mobile games?
MAU refers to the number of unique players interacting with a game over 30 days. -
Why should I focus on games with high MAU?
High-MAU games offer larger audiences for monetization and more profitable opportunities. -
Can I earn real money from mobile games?
Yes, through streaming, content creation, esports, item trading, and affiliate marketing. -
Which games are easiest to monetize for beginners?
Roblox, Coin Master, and Among Us are beginner-friendly for content monetization. -
Do I need advanced skills to profit?
Not always; tutorials, guides, and entertainment content can generate income. -
Are profits from mobile games taxable?
In most countries, income from games is taxable. Check local laws. -
Can I use multiple games to increase profit?
Yes, diversifying content across games maximizes earning potential. -
How often should I stream or create content?
Consistency is key—daily or weekly uploads attract a loyal audience. -
Is account selling legal?
It depends on game terms; always follow official guidelines. -
Can I start monetizing immediately?
Yes, but building an audience and credibility takes time.
Conclusion
Mobile games with the highest monthly active users in 2025 provide significant profit potential for players, streamers, and content creators. Titles like PUBG Mobile, Genshin Impact, Roblox, and Coin Master not only entertain but also offer multiple monetization opportunities.
By focusing on high-MAU games, creating valuable content, participating in esports, and leveraging affiliate marketing, anyone can profit from the booming mobile gaming industry. Start engaging with popular games today, build your audience, and convert your gameplay into real income.