Mobile gaming continues to experience unprecedented growth in 2025, with millions of players logging in daily across the globe. Daily active users (DAU) are a critical metric that reflects a game’s popularity, engagement, and staying power. In this guide, we’ll explore the top mobile games with the highest DAU right now, why players are flocking to them, and the factors that drive their global dominance.
What Are Daily Active Users (DAU) in Mobile Gaming?
Understanding daily active users is essential to grasp a game’s market performance. DAU refers to the number of unique users who interact with a mobile game on a single day. Unlike total downloads, DAU emphasizes real engagement and consistent player retention. High DAU indicates:
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Strong game retention
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Popularity in multiple regions
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Active player communities
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Revenue potential for developers
Mobile games with millions of DAU are not just profitable—they set trends in gaming culture, esports, and in-app monetization.
Why Some Mobile Games Dominate Daily Active Users
Several factors contribute to high daily engagement in mobile games:
1. Accessibility and Free-to-Play Models
Most top mobile games are free to play, allowing millions to try them without financial commitment. Monetization occurs through in-app purchases, cosmetics, and battle passes.
2. Social Features
Games with chat, guilds, clans, or multiplayer co-op modes encourage daily interaction and retention.
3. Regular Updates and Events
Developers keep players engaged with weekly challenges, seasonal content, and special rewards.
4. Competitive and Casual Appeal
High DAU games cater to both competitive and casual gamers, allowing a wide demographic to enjoy the experience.
5. Cross-Platform Play
Some mobile games integrate with PC or console versions, increasing engagement and DAU globally.
Top Mobile Games With the Highest Daily Active Users in 2025
Below is a detailed overview of the most popular mobile games in terms of daily active users. Each game has been chosen based on current engagement metrics, global reach, and player retention.
1. PUBG Mobile / Battlegrounds Mobile India (BGMI)
Platform: Android, iOS
Genre: Battle Royale
Global DAU: ~50–60 million
Why It’s Popular:
PUBG Mobile revolutionized mobile battle royale gameplay. BGMI, the Indian-specific version, retains a massive user base due to regional adaptations. Players enjoy:
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Competitive PvP matches
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Weekly challenges
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Seasonal Royale Pass with exclusive rewards
Monetization: In-app purchases for skins, crates, and season passes.
Highlights: High-quality graphics, frequent updates, and cross-region tournaments contribute to daily engagement.
2. Genshin Impact
Platform: Android, iOS
Genre: Open-World Action RPG
Global DAU: ~25–30 million
Why It’s Popular:
Genshin Impact captivates with an expansive open world, engaging storylines, and a gacha system that encourages daily login. Features include:
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Elemental combat system
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Seasonal events with exclusive rewards
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Multiplayer co-op for exploration and combat
Monetization: Gacha pulls for characters and weapons.
Highlights: Stunning visuals, frequent new region releases, and global fan events.
3. Candy Crush Saga
Platform: Android, iOS
Genre: Puzzle / Casual
Global DAU: ~20–25 million
Why It’s Popular:
Candy Crush remains a top casual game with a simple match-three mechanic. Its longevity is attributed to:
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Daily lives and boosters
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Constantly updated levels
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Social integration with friends
Monetization: In-app purchases for extra lives, boosters, and level unlocks.
Highlights: Universal appeal, easy gameplay, and low system requirements.
4. Call of Duty: Mobile
Platform: Android, iOS
Genre: First-Person Shooter
Global DAU: ~18–22 million
Why It’s Popular:
COD Mobile offers console-quality FPS on mobile devices. Players enjoy:
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Multiplayer modes and battle royale
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Weekly events and tournaments
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Skins, seasonal passes, and weapon upgrades
Monetization: In-app purchases and battle passes.
Highlights: Competitive gameplay, eSports tournaments, and a strong global community.
5. Roblox
Platform: Android, iOS
Genre: Sandbox / Social
Global DAU: ~35–40 million
Why It’s Popular:
Roblox combines creativity and social interaction. Users create games or join existing ones, resulting in immense DAU. Key features:
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User-generated content and mini-games
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Cross-platform play with PC and console
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Daily login bonuses and seasonal events
Monetization: Robux virtual currency for avatar items, passes, and in-game purchases.
Highlights: Endless gameplay variety and a strong social community.
6. Clash of Clans
Platform: Android, iOS
Genre: Strategy
Global DAU: ~12–15 million
Why It’s Popular:
Clash of Clans keeps players engaged with:
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Clan wars and multiplayer battles
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Upgrades and base-building mechanics
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Seasonal events and rewards
Monetization: Gems, speed-ups, and troop boosts.
Highlights: Strong strategic elements, global tournaments, and consistent updates.
7. Among Us
Platform: Android, iOS
Genre: Social Deduction
Global DAU: ~10–12 million
Why It’s Popular:
Among Us thrives on social interaction, deception, and teamwork. Features include:
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Cross-platform play
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Daily tasks and mini-events
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Strong community participation
Monetization: Cosmetic skins and ad-free experience upgrades.
Highlights: Simple gameplay, high social engagement, and ongoing seasonal content.
Summary Table: Top Mobile Games by Daily Active Users
| Game | Platform | Genre | Estimated DAU | Monetization | Key Features |
|---|---|---|---|---|---|
| PUBG Mobile / BGMI | Android, iOS | Battle Royale | 50–60M | In-app purchases, battle pass | Competitive PvP, seasonal events |
| Genshin Impact | Android, iOS | Action RPG | 25–30M | Gacha system | Open world, multiplayer co-op |
| Candy Crush Saga | Android, iOS | Puzzle | 20–25M | In-app purchases | Daily lives, boosters, social integration |
| Call of Duty: Mobile | Android, iOS | FPS | 18–22M | Battle passes, skins | Multiplayer, battle royale, tournaments |
| Roblox | Android, iOS | Sandbox | 35–40M | Robux | User-generated games, cross-platform play |
| Clash of Clans | Android, iOS | Strategy | 12–15M | Gems, speed-ups | Clan wars, base-building |
| Among Us | Android, iOS | Social Deduction | 10–12M | Cosmetic skins | Social play, cross-platform |
Factors That Influence Daily Active Users in Mobile Games
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Gameplay Depth: Games with complex mechanics retain players longer.
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Regular Content Updates: Seasonal and weekly events encourage repeated logins.
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Community Engagement: Social features such as clans, guilds, and multiplayer modes increase DAU.
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Monetization Without Intrusion: Games that balance in-app purchases and free gameplay maintain higher engagement.
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Global Appeal: Games available in multiple languages and regions reach larger audiences.
How to Choose a Mobile Game for Daily Play
When selecting a game for daily engagement, consider:
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Time Commitment: Some games require only a few minutes, others several hours.
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Monetization Impact: Choose games where spending is optional, not mandatory.
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Platform Availability: Ensure compatibility with your device.
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Community & Multiplayer: Games with active social communities enhance fun.
Frequently Asked Questions (FAQs)
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What is a daily active user (DAU) in mobile gaming?
DAU is the count of unique users who log into a game each day. -
Why do DAU metrics matter for mobile games?
High DAU reflects player engagement, retention, and revenue potential. -
Are free-to-play games more likely to have high DAU?
Yes, free access removes financial barriers, attracting more players. -
How often do top mobile games update content?
Most update weekly or monthly with events, skins, and challenges. -
Which mobile game has the highest DAU globally in 2025?
PUBG Mobile / BGMI currently holds the top spot. -
Does high DAU guarantee a game is fun?
Not always, but high DAU indicates broad engagement and popularity. -
Can I play these top games on both Android and iOS?
Yes, all games listed support both major platforms. -
Do these games require constant internet connection?
Yes, most are online-based to support multiplayer and live events. -
How do developers monetize high-DAU games?
Through in-app purchases, battle passes, cosmetic items, and ads. -
Are high-DAU games suitable for all age groups?
Games vary by rating, so check the age rating before playing.
Conclusion
In 2025, mobile gaming continues to dominate the entertainment landscape. Games like PUBG Mobile, Genshin Impact, Roblox, and Candy Crush maintain massive daily active user bases due to accessibility, engaging gameplay, and strong community features. Understanding DAU helps players, developers, and investors gauge popularity and retention, making it a key metric in mobile game success.
Whether you’re a casual player, competitive gamer, or investor, tracking these high-DAU games provides insights into trends, popular genres, and what keeps millions logging in daily.
Focusing on these games ensures you stay ahead in mobile gaming entertainment and engagement trends globally in 2025.