Joanna, whose real name is Josephine Iwoh, is one of the most vibrant and talked-about contestants in Big Brother Naija Season 10 (2025). Introduced to millions of viewers during the opening night on July 26, 2025, Joanna immediately became a fan favorite thanks to her outspoken personality, youthful energy, and authentic nature.
At just 21 years old, Joanna is the youngest housemate in the competition, and her determination to make a mark in the Big Brother Naija house has been evident since day one. In this detailed article, we will explore Joanna BBNaija Season 10 biography, age, state of origin, net worth, occupation, personality, and journey so far, giving fans a full insight into her life.
Want to see all the housemates? Check out the full list of BBNaija Season 10 Housemates 2025 with their names, ages, profiles & pictures.
Joanna BBNaija Season 10 Biography
Josephine Iwoh, popularly known as Joanna, is an aspiring fashion entrepreneur and content creator from Benue State, Nigeria. She was born on 15 December, 2003, and raised in Makurdi, the capital of Benue State, where she developed a passion for creativity and self-expression.
Joanna is a true example of young ambition. While still an undergraduate at the University of Agriculture, Makurdi, she launched her own small fashion brand and also runs a YouTube channel where she shares fashion tips, styling ideas, and lifestyle content.
Her decision to join Big Brother Naija Season 10 stems from her desire to gain national exposure, connect with like-minded individuals, and use the platform to grow her fashion brand into a recognized name in the industry. As the youngest housemate in the BBNaija house, Joanna brings a Gen Z perspective that resonates strongly with viewers.
Summary Table: Joanna BBNaija Season 10 Profile
| Attribute | Details |
|---|---|
| Full Name | Josephine Iwoh |
| Stage Name | Joanna |
| Age | 21 years old |
| Date of Birth | 15 December, 2003 |
| State of Origin | Benue State, Nigeria |
| Nationality | Nigerian |
| Occupation | Fashion Entrepreneur & YouTuber |
| Known For | Housemate, Big Brother Naija Season 10 (2025) |
| Net Worth (Estimated) | $15,000 – $25,000 (₦22.5 million – ₦37.5 million) |
| Marital Status | Single |
| Hobbies | Salsa dancing, traveling |
| Hidden Talents | Can thrive and stay productive even in solitude |
Joanna BBNaija Season 10 Age
At 21 years old, Joanna is officially the youngest housemate in Big Brother Naija Season 10. This makes her relatable to the younger audience, particularly Gen Z viewers who admire her confidence, independence, and bold approach to life.
Despite her young age, Joanna has already shown incredible emotional strength and maturity in the BBNaija house. She is not afraid to speak her mind, stand up for herself, and contribute to group discussions. Her youthful energy adds a fun and spontaneous vibe to the house, making her one of the most noticeable contestants in the competition.
Joanna BBNaija Season 10 State of Origin
Joanna hails from Benue State, a state in the middle-belt region of Nigeria known for its agricultural produce and cultural richness. Growing up in Makurdi gave her a solid foundation and taught her the value of hard work, which she now applies to her entrepreneurial and creative endeavors.
She proudly represents her state on the BBNaija platform and serves as a role model to other young people from Benue who aspire to achieve big dreams regardless of their background.
Joanna BBNaija Season 10 Occupation
Joanna is a budding fashion entrepreneur and YouTuber.
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Fashion Brand: Joanna runs a small but growing fashion brand where she designs and sells affordable clothing for young people. She uses her social media platforms to promote her designs and connect with customers.
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Content Creator: Joanna also manages a YouTube channel dedicated to fashion and lifestyle, where she shares styling tips, travel vlogs, and behind-the-scenes glimpses into her life as a young entrepreneur.
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Student Life: While juggling her business, she is also an undergraduate student at the University of Agriculture, Makurdi, where she studies with the aim of broadening her skills and education.
Her entrepreneurial skills are evident in the BBNaija house, as she demonstrates creativity and innovation during tasks and competitions.
Joanna BBNaija Season 10 Net Worth (2025)
Joanna’s estimated net worth as of 2025 is between $15,000 and $25,000 (₦22.5 million – ₦37.5 million). Although she is one of the youngest housemates, she has managed to build a modest but growing financial base through her fashion business, YouTube channel, and collaborations with small brands.
Her appearance on Big Brother Naija is expected to significantly increase her net worth, as she will likely secure brand endorsements, sponsorships, and new business opportunities after the show.
Joanna’s Personality and Strategy in the BBNaija House
Joanna’s personality can be described as outspoken, strong-willed, and unapologetically real. She does not shy away from speaking her mind, even if it might make her unpopular at times.
Her strategy revolves around:
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Appealing to Gen Z viewers: Joanna understands that authenticity and relatability are powerful traits, so she remains true to herself in every situation.
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Staying visible: By actively participating in tasks and social interactions, she keeps herself in the spotlight.
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Connecting with housemates: Joanna uses her vibrant personality and humor to build connections with others while still maintaining her individuality.
Fans appreciate her ability to be confident without being arrogant. Her realness is what draws people to her and is a big part of her growing popularity.
Joanna BBNaija Season 10 Journey So Far
Since entering the BBNaija house, Joanna has consistently captured attention with her boldness and charm. She participates in tasks with enthusiasm, expresses her opinions clearly, and adds energy to the house.
On social media, Joanna has quickly built a strong fanbase of young people who resonate with her journey as the youngest housemate chasing her dreams. Many viewers see her as a promising contender for the ₦150 million grand prize.
Joanna BBNaija Season 10 Social Media Handles
While Joanna is in the BBNaija house, her social media pages are managed by her team. Fans can follow her journey and participate in campaigns using her official handles:
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Instagram: @JoannaBBNaija10
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Twitter (X): @JoannaBBNaija10
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Facebook: Joanna BBNaija Season 10
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TikTok: @JoannaBBNaija10
Her supporters, known as Team Joanna, actively organize voting drives and trend hashtags to keep her safe from eviction.
Joanna BBNaija Season 10 Fans and Support
Joanna’s fanbase, Team Joanna, is made up largely of Gen Z supporters who love her free-spirited nature and entrepreneurial drive. They are highly engaged online, ensuring her name trends during key moments in the show.
A strong fanbase is essential for survival in BBNaija, and Joanna’s supporters are already proving to be one of her biggest strengths in the competition.
What Makes Joanna Stand Out in BBNaija Season 10?
Several factors make Joanna unique among this year’s contestants:
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Youthfulness: As the youngest housemate, she brings energy and relatability to the show.
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Authenticity: Joanna remains true to herself at all times.
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Entrepreneurial Spirit: Running a business while still a student sets her apart.
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Resilience: She thrives under pressure and adapts quickly to different situations.
Joanna BBNaija Season 10 Potential to Win
Joanna has the potential to go far in the competition. Her youthful energy, ability to connect with fans, and bold personality make her a serious contender for the grand prize.
To increase her chances, she will need to stay consistent, avoid unnecessary conflicts, and keep engaging viewers with her realness and creativity.
Frequently Asked Questions (FAQs)
1. Who is Joanna in BBNaija Season 10?
Joanna, real name Josephine Iwoh, is a 21-year-old fashion entrepreneur and YouTuber from Benue State.
2. How old is Joanna BBNaija?
She is 21 years old as of 2025.
3. What is Joanna’s occupation?
She is a fashion entrepreneur, content creator, and student.
4. Where is Joanna from?
She hails from Benue State, Nigeria.
5. Is Joanna married?
No, Joanna is single.
6. What is Joanna’s net worth?
Her estimated net worth is $15,000 – $25,000 (₦22.5m – ₦37.5m) as of 2025.
7. What is Joanna’s strategy in the BBNaija house?
She aims to appeal to Gen Z fans through her realness and vibrant personality.
8. Does Joanna have a fanbase?
Yes, her supporters are known as Team Joanna and they actively campaign to keep her in the game.
Conclusion
Joanna BBNaija Season 10 is a true representation of youthful ambition and determination. At just 21 years old, she is already an entrepreneur and content creator making big moves in the BBNaija house. Her outspoken nature, energy, and authenticity make her one of the most exciting housemates to watch in the 2025 edition.
As the competition heats up, Team Joanna will play a vital role in securing her place in the finals. With her drive and ability to connect with fans, she has everything it takes to become one of the biggest success stories of Big Brother Naija Season 10.